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03
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tviNews
- March / Ron Rice (owner/founder
of Hawaiian Tropic) is the perfect example
of the "American Dream". Born near
Asheville, NC, Rice grew up in a
"two-story log cabin" on his family owned
mountain. An entrepreneur from the age of
five, he sold everything from homemade
Christmas wreaths to honey, grapes, apples
and apple cider at his roadside
stand.Contact: TeleKey International
Licensing
-----Rice remembers coming home
from football practice each day and
spending every spare minute with his
family carrying rocks and mortar to the
peak of their mountain to build their
father's dream house. Sadly, his parents
only lived in the home for one year before
the State Transportation Dept. ordered the
house torn down to make room for Highway
26. Uprooted, Clyde Rice died a year later
at the age of 73. "How hard he worked at
his job on that house - had a lasting
impression on me," quotes
Rice.
-----After graduating from college,
Rice moved first to Myrtle Beach, SC and
then to Florida following the sun, working
as a teacher and a lifeguard. When Rice
created Hawaiian Tropic in a garbage can
(right), in his garage, he was earning
$4300 per year as a chemistry
teacher/football coach at a local high
school and a summertime lifeguard. He
mixed batches of coconut oil, bananas,
aloe avocados and other exotic ingredients
and hired a crew of three pre-teens to
fill bottles and keep track of the secret
recipe. By sampling on the beach and
utilizing lifeguard friends and fellow
teachers to distribute the product, demand
for the product grew throughout the United
States.
-----To increase notoriety and
sales, Rice turned to something else he
knew well - sports! We sponsored
everything you could think of. We were in
NASCAR racing for ten years and Paul
Newman drove the winning "Hawaiian Tropic
Porsche at the 24 Hours of LeMans, France.
We were involved in hang-gliding, surfing,
skydiving, water-skiing, snow skiing,
tennis tournaments and on and on," says
Rice. The name Hawaiian Tropic grew to
worldwide
renown.
-----Next was the development of
the Miss Hawaiian Tropic International
Pageant. This annual search for the most
beautiful woman in the world is now the
second largest pageant in the world. Over
1,500 pageants are run in the US alone and
pageants are held in 45 other countries to
select the finalists. Miss Hawaiian Tropic
International, along with other selected
finalists and contestants, travel the
globe participating in major media
promotions. The team makes appearances at
such events as charity functions,
sportscar races, concerts, the Cannes Film
Festival, music videos, MTV and in major
film productions. They meet stars like
Burt Reynolds on location for filming,
Clint Eastwood at celebrity charity ski
tournaments, and Julio Iglesias at
concerts an on music video productions.
The models also travel to exotic beach
locations for the annual Hawaiian Tropic
photo shoot. These photos are used for
television, major fashion magazines
worldwide, billboards and
calendars.
-----Today, Hawaiian Tropic is the
second largest suncare manufacturer in the
world, with twelve manufacturing plants on
five continents, grossing over $200
million per year. The garbage can ( right)
used to mix that first batch is
silverplated and stands in Rice's living
room as a reminder of the "early" days and
Rice's tireless
effort.
-----Rice is single with daughter
Sterling (left) . The Rice's enjoy the
"good life," with an 80-foot sailing yacht
lovingly named the Princess Sterling, and
a $250,000 Lamborghini that was loaned to
Ron's buddies, Burt and Hal for the movie
"Cannonball Run." Rice's main residence in
Daytona Beach is a $5.5 million palatial
estate with four pools, a recording studio
and a disco. In memory of his Dad, Ron had
truck loads of granite brought down from
North Carolina to provide the exterior for
his home. Clyde Rice would have liked
that.
- All Rights Reserved
©1999-2004
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TVI Magazine
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