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TVInews
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Votes Are in for First Ever YouTube Video
Awards
•••
Creative Achievements of the YouTube Community Are
Officially Recognized
•••
SAN BRUNO, CA -- (MARKET WIRE) -- 03/26/07 --
YouTube, the leader in online video, is rolling out
the red carpet to celebrate the winners of the 2007
YouTube Video Awards that were announced today
(http://www.youtube.com/ytawards). These
individuals were on the forefront of the most
creative and popular original content in 2006,
helping to cultivate the YouTube community and
foster the online video phenomenon.
•••
"2006 was a groundbreaking year for YouTube,
user-generated content, and entertaining online
videos. With this in mind, we established the
YouTube Video awards to recognize the ingenuity and
achievements of our community," said Jamie Byrne,
head of product marketing for YouTube. "These
individuals put the first stitches in the fabric of
the YouTube community. Instead of seeing a way to
share videos they saw an opportunity for worldwide
visibility and through their success have changed
the landscape of how a 'star' is defined."
•••
"It's incredible how quickly and completely YouTube
is changing culture and it's a surreal honor to be
part of something so great," said Damian Kulash,
front man of OK Go. "We can't wait to get our
trophy."
•••
As the masses learned about online video, many of
the creators of these videos established themselves
as personalities, going from the seemingly unknown
to international celebrity, overnight. They are
proof that anyone with a creative mind, a camera
and a computer can produce original content and
become a star. By tapping into their talents and
passions, these YouTube pioneers laid the
foundation for a medium that has had, and will
continue to have a positive impact on how people
are entertained, informed and inspired.
•••
The community has made their decisions and the 2007
YouTube Video Awards go to... drum roll
please...
Part
02 MOST
CREATIVE/
Most
Creative - OK Go:
youtube.com/watch?v=pv5zWaTEVkI
•••
Anyone who's ever approached the treadmill with
dread need only to watch this video from
Chicago-born band OK Go. Masterful choreography
meets infectious pop, transforming the group's
modest success into real-world sensation. Prior to
winning a YouTube Video Award, this video also won
a Grammy for "Best Short-Form Music Video." The
clip was filmed in one continuous shot and, when
the video shoot ended, the eight rented treadmills
went back where they came from. A staggering 13
million people have watched this video on
YouTube.
•
Most Inspirational - Free Hugs:
youtube.com/watch?v=vr3x_RRJdd4
•••
A simple concept -- giving passersby a hug -- hits
a deep chord and becomes even more unstoppable when
the police try to end the campaign. Australian Juan
Mann set out to brighten strangers' lives in Sydney
by offering "free hugs." He's embraced with a
mixture of warmth, humor and distrust, but his
mission is none other than a random act of
kindness. Fellow Aussies Sick Puppies offer the
emotive soundtrack. Thanks to the video spreading
like wildfire on YouTube and beyond, the "free
hugs" concept has taken on a life of its own. In
fact, the creators have inspired thousands of fans
from around the world who want to start "free hugs"
campaigns of their own.
•••
Best
Series - Ask a
Ninja:
youtube.com/watch?v=OEmss2lg-ug
•••
Forget Ann Landers. In the Internet age, it's all
about the Ninja. Created by L.A. comedians Kent
Nichols and Douglas Sarine, the "Ask a Ninja"
series features a black-clad spastic ninja
answering emails from inquiring minds/ninja
watchers. With his signature sign-off, "I look
forward to killing you soon" and unique ninja
lingo, advice-giving (and murder) has never been
this fun.
03.
•
Best
Comedy
Awards
Best Comedy -
Smosh:
http://www.youtube.com/watch?v=oCd_i7wW87Q
•••
Anthony Padilla and Ian Hecox, aka Smosh, have the
number two most-subscribed channel on YouTube -- of
all time. The shaggy-haired college students
accrued nearly 70,000 fans who watch their every
move, whether it's spoofy music videos or quirky
comedy sketches like their winning video about a
man who finds himself on a "stranded island." These
early YouTube community members helped establish
YouTube as a platform for launching budding
stars.
•
Best Music - Terranaomi:
youtube.com/watch?v=ARHyRI9_NB4
•••
Thanks to her exposure on YouTube, the L.A.-based
Terra Naomi went from struggling singer-songwriter
to major label darling. She's now signed to Island
Records and will be working in London. "Say It's
Possible" is an arresting song that perfectly
captures the classically-trained musician's
crystalline voice and confident strumming. Terra
Naomi began vlogging and broadcasting live acoustic
performances from her LA apartment in February
2006. She uses her YouTube channel to speak and
sing directly to her audience, letting her
personality shine. Terra is the third most
subscribed-to musician on YouTube.
•
Best Commentary - The
Winekone:
http://www.youtube.com/watch?v=w-rcjaBWvx0
•••
Body spray, hot dogs, a Christmas bear mug, a bald
spot, Yoda, Adam Sandler, pirates, emo -- all of
these things are part of what this Canadian vlogger
has dubbed the "Worst Video Ever." The Winekone's
random, rambling monologue offers a hysterical
glimpse of a half-naked man losing his mind and
combating whiffs of wet dog. The Winekone lets
literally everything that passes through his
creative and hilarious mind out on YouTube and the
Web.
•
Most Adorable Video -
Kiwi!:
youtube.com/watch?v=sdUUx5FdySs
•••
This amazing short is Dony Permedi's master's
thesis in animation, with music by high school
friend Tim Cassell. The film is about a kiwi, a
kind of bird that cannot fly, who spends his life
nailing trees to a cliff so he can achieve his
dream of soaring in the clouds. A bittersweet
ending does not dampen this video's hopeful
message. Kiwi is the number one most watched Film
and Animation video on YouTube with more than six
million views.
T4.
Related Stories
HOLLYWOOD
BEAT
• About
YouTube
•••
Founded in February 2005, YouTube is the leader in
online video, and the premier destination to watch
and share original videos worldwide through a Web
experience. YouTube allows people to easily upload
and share video clips on www.YouTube.com and across
the Internet through websites, blogs, and e-mail.
YouTube has quickly become the leading destination
on the Internet for video entertainment. YouTube is
a subsidiary of Google, Inc.
•••
Contacts: Aaron Ferstman YouTube
press@youtube.com
•••
Vanessa Flores Allison & Partners for YouTube
310-496-4446 press@youtube.com
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