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A SPRING ISSUE - MARCH - tviNews Events -109 - TVInews Spring Madness Issue. The Spring madness started around March 20th . . . that's day the mega-jumbo Airbus A380's first arrival in Los Angeles, and the Feature Film with the generic "Bond 22." is to be opening in Movie house in November 2008. MORE
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FEATURE "Tricks"
• 02. Movie Tricks
03. Movie Jargon
Related Stories

200704TopCDOsGary46w.jpgSPRING MADNESS - CDOS
SPRING MADNESS - 01 / FICO
SPRING MADNESS - 02 / Tricks

SPRING MADNESS - 03 / Hedge Funds
SPRING MADNESS - 04 / HNMA
MORE / PHOTO IMAGES

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1. Feature Story / The Spring madness started around March 20th . . . that's day the mega-jumbo Airbus A380's first arrival in Los Angeles, and the Feature Film with the generic "Bond 22." is to be opening in Movie house in November 2008, and there's no finished script -- and no title yet.

While the Jumbo Airbus was descending to LAX's northernmost runway, the plane seemed to dwarf the hotels on Century Boulevard. "The engines were bafflingly quiet as they pushed the plane to its final stop before a crowd of VIPs and other onlookers," wrote the guest editor.
• • LA Mayor Antonio Villaraigosa said that super-size planes such as the A380 are "better for our airports." But in the distance behind him, aging terminals were already crowded wingtip-to-wingtip with jets much smaller than the A380. An executive from Qantas Airways, which will be the first airline to fly the A380 to L.A., boasted of his airline's commitment to LAX as the airport's biggest international carrier -- even as Qantas moves some flights that serve LAX north to San Francisco's gleaming new international terminal.
• • The most perplexing comments came from Allan McArtor, head of Airbus North America. He declared that the A380 is "perfectly designed" for LAX. In an abstract sense, he has a point &emdash; airlines plan to make L.A. the top destination in the U.S. for the A380, and ideally, bigger planes mean fewer flights.
• • But in reality, LAX is one of the worst-equipped airports that will handle the A380. By the end of this year, just two gates at LAX will be able to accommodate the plane. In fact, McArtor promised airport officials more than a year ago that L.A. would host the A380's first U.S. stop if they fasttracked gate upgrades for the plane. But last month, Airbus decided to send the A380 to New York instead, even though LAX fulfilled its part of the bargain. Airport officials complained, and Airbus decided to land A380s minutes apart in New York and L.A.
• • Alas, we got the con solation prize. New York hosted a fully decked-out plane carrying nearly 500 passengers &emdash; mostly Lufthansa and Airbus employees &emdash; who enjoyed full meal service on their transatlantic hop. The plane that landed in L.A. carried mostly test computers and other equipment.
• • None of this is to say that the A380 isn't an engineering marvel. But the party LAX threw for the plane's visit shouldn't delude anyone. Our airport has a lot of catching up to do if it plans to be the A380 gateway that airlines want.

/ImagesNBS100/NBSB02PrisAClarissa46w.jpgPart 02 - / Movie Tricks: A Times Staff Writer once wrote: "The movie dating game . . . so much depends on a film's opening weekend that studios are reaching as far ahead as three years for the best timing; -- James Bond day is on Nov. 7, 2008, and there's no finished script -- and no title beyond the generic "Bond 22." In fact, some of the teenagers he hopes to entice with Bond's signature action and suaveness aren't even teens yet.

• • That Friday, the Sony Pictures Entertainment executive will open another James Bond movie starring Daniel Craig, who four months ago debuted as the British spy in "Casino Royale."
• • Which is about all Blake knows. As of today, there's no finished script and no title beyond the generic "Bond 22." In fact, some of the teenagers he hopes to entice with Bond's signature action and suaveness aren't even teens yet.
• • But, Blake said, "two things are definite: Daniel Craig is returning, and we're going Nov. 7. After that it gets complicated, " -- the distribution studios are reaching as far as three years into the future to "planting the flag," -- on desirable weekends.
• • With an average of nearly 12 movies opening every week, claiming prime big-screen real estate as far in advance as possible is crucial. Studio production and marketing costs have soared past $100 million a movie on average. How a film performs on its opening weekend at the box office can determine whether the studio turns a profit.
• • And studios increasingly rely on corporate partners such as fast-food chains to shoulder promotional costs and to sell movie-themed merchandise. Those partners can require two years to craft campaigns and products.
• • May 4's "Spider-Man 3," which is loaded with such tie-ins, was scheduled a full three years in advance, during a conference in 2004. Sony's promotional partners on the sequel include Burger King, General Mills, Kraft, Activision and Hasbro. DreamWorks Animation SKG last fall snagged Nov. 20, 2009, for its young-Viking fantasy "How to Train Your Dragon."
• • Complex special effects, such as creating a believable Sandman for "Spider-Man 3," also can necessitate working years ahead.
• • In its strategic moves and inevitable showdowns, the film dating game can resemble chess, poker or chicken.
• • Paramount had planned the Jack Black wrestling farce "Nacho Libre" for last June 2 -- until Universal plunked its romantic comedy "The Break-Up," starring Jennifer Aniston and Vince Vaughn, onto the same date. So Paramount delayed "Nacho Libre" to June 16, when it opened instead against Universal's street-racing sequel "The Fast and the Furious: Tokyo Drift."
• • "We had to ask ourselves whether it made sense to open against another comedy -- albeit one that skewed a little more female -- or against an action movie that felt more urban and ethnic and had less star power," said Rob Moore, Paramount's president of worldwide marketing and distribution.
• • The shift paid off: "The Break-Up" was a hit, but "Nacho Libre" and "The Fast and the Furious" both drew enough young fans to also be profitable.• •  

Part 03 / MOVIE JARGON: In Hollywood talk, the scheduling practice is known as "planting the flag," which gave rise to the term "tent poles" for the biggest films. The competition is keenest when it comes to these costly movies, as each studio seeks ideal launch dates such as holiday weekends.
• • Few had obsessed about release dates before opening weekends became so crucial to the industry's economics. Two horror comedies, "Ghostbusters" and "Gremlins," opened the same day in 1984, and both clicked.
• • In July 1998, Warner Bros. turned heads by taking out trade newspaper ads claiming 1999's Fourth of July weekend for its Will Smith movie "Wild Wild West." The studio was warning rivals to find other dates for their summer flicks. Its movie turned out to be a dud.
• • For their tent poles, studios can pitch camp and expect rivals with similar projects to steer clear. But with most films they look for a cushy weekend with little competition -- a task complicated by the fact that everyone has the same idea.
• • Another strategy is to "counter-program," such as opening a film aimed at women the same weekend an action movie being marketed to youths premieres. Last June, 20th Century Fox launched the hit "The Devil Wears Prada" two days after "Superman Returns" opened.
• • When two major films aimed at the same audience are on a collision course, the question is whether studios will blink. If one does, a chain reaction can result.
• • New Line Cinema scheduled "The Golden Compass," a $160-million fantasy in the style of "The Lord of the Rings" trilogy, for Nov. 16 of this year.
But when Paramount picked the same date for Robert Zemeckis' version of the fantasy epic "Beowulf," New Line switched to Dec. 7.
• • "Our picture is going to be huge," said David Tuckerman, president of New Line Theatrical Distribution. "And I'm sure they feel the same way. It would be dumb to keep them against each other."
• • Sony then moved its fantasy "The Water Horse" off Dec. 7, ultimately landing it on Christmas.
• • Tuckerman keeps track of the competition on a white, 4-by-6-foot "war board" on his office wall. It shows every release over the next 16 weeks.
• • "I see danger behind every tree," he said.
• • Not moving can result in movies' bumping each other NASCAR-style. When Warner Bros. released the animated "The Ant Bully" on July 28, it got lost between "Monster House" the week before and "Barnyard" the week after. "The Ant Bully" did less business than the others.
• • Sony's Blake, who is the studio's marketing and distribution chief, said superstition and an if-it-ain't-broke-don't-fix-it strategy come into play.
• • For "Bond 22," studio executives and the Broccoli family that shepherds the franchise wanted to stick with November, when 2002's "Die Another Day" opened and last year's "Casino Royale," the biggest Bond movie ever, came out. Two-thirds of the business for Bond movies comes from abroad, and chilly autumn tends to be a bang-up moviegoing season in Europe.
• • Blake glanced at a 30-foot-wide acrylic war board listing all the films scheduled for release through 2009.
• • "It's nice to look to the right and see a Bond," Blake said. "But the Fridays fill up faster than ever. It's a constant reminder of what you're up against."

4. Related Stories

The California Public Employees' Retirement System, for example, has steered clear of CDOs in recent years, said Curtis Ishi, a senior investment officer at the pension fund.
••• "We need to understand the management and how they produce returns," Ishi said. CDOs, he said, require "quite a bit of analysis."
••• CDOs - "Collateralized Debt Obligations", or MORTGAGE POOLS are home mortgages used as collateral, and in the 80s created a $600million dollar fiasco, which sent many mortage heads to prison. "Getting a handle on CDOs is a complex challenge," reports the LA Times. MORE CDO MORTGAGE POOL STORY.

Collateralized debt obligations with a home mortgage, or CDOs, have been a hot product with many big investors for many years: says Troy Cory-Stubblefield, co-author of "BOA, The Tortfeasors". "In fact, in recent years Hedge Funds Collateralized by China U.S. Treasury Bonds have been used to help monitized the mortagage pools, and why not? It's their money. --SEE MORE ABOUT The Tortfeassors, AND MELVIN BELLI STORY.

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