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A FALL ISSUE - NOVEMBER - tviNews Events
1. Feature Story / PART 02
"Nothing In This World Is Permanent!"
Hollywood Digital Report. Google OpenSource -- Shares it's applications

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PART ONE - Hollywood Digital - WUG4. -
PART TWO - Hollywood Digital - OpenSource - Widgets /
PART THREE - Hollywood Digital Google's Plans for 2008, the 100th Year - Wireless Telephone™

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120 PIXELS 3 columns

1. Feature Story / • PART TWO -- "Nothing In This World Is Permanent!" . . . not even Yahoo, SBC, AT&T, Micro-soft or MacIntosh. As Web users we all know . . . all to well, all you can do is stay the time with updated versions of cell phone new wifi inivators, soft-ware developers, search engines, and a new crop of E-mail and instant messaging services that includes, "freebies."
••• Think about this . . . even the oldest and simplest wireless telephone devices can stand some improvement.
••• Take the "Radio" and "iPhone" devices for instance. According to the U.S. patent office, before 1908, "Radio" was referenced as Wireless Telephony and Wireless Telegraphy. Marconi called his meassages, "etherographs" -- and the NBS voice conversation as:"etherotalk."
••• That being the case at hand, that makes the 1908 NBS Wireless Telephone™ Patent the oldest known recordation of WiFi187, and the direct link to the growth of the cellphone, Wireless Telephone™ habit. But despite the 100 years of tinkering, we have yet to find the perfect Wireless Telephone™ device. MORE ABOUT NBS AND MARCONI. / MORE ON YouTube - "The Name Game". The 100th year celebration of the Wireless Telephone™ / CLICK to view Google's new Local 411 Information service - 800 1-800-GOOG-411
Will the WiFi 187 NBS100 NetWork take over and control over Internet? If so . . . How will it happen? Will it be Google's new affiliate "free" software and its 411 information service start-up, or will it be News Corp. and NBC Universal. GE plans to prove their new Web service will make them the next content king. PART ONE - Hollywood Digital - WUG4. - PART TWO - Hollywood Digital - OpenSource - Widgets / PART THREE - Hollywood Digital Google's Plans for 2008, the 100th Year of the Wireless Telephone™
OPEN SOCIAL NETWORKS
Called OpenSocial, the standard also can be used on other participating social networking sites, such as LinkedIn and Friendster.
Google said all social networks had been invited to take part in the OpenSocial network. "Nobody is excluded," Chief Executive Eric Schmidt said.
But a Facebook spokeswoman said the company had not been briefed.
"When we have had a chance to understand the technology, then Facebook will evaluate participation relative to the benefits to its 50 million users and 100,000 platform developers," Brandee Barker said.
Another popular social network, Bebo.com, will participate in OpenSocial along with Hi5 Networks Inc., LinkedIn Corp., Ning Inc. and Friendster.
The addition of so many major players could put pressure on Facebook to join the coalition. The OpenSocial network is expected to reach more than 200 million Web users.
OpenSocial is unlikely to have any immediate effect on Facebook's popularity, but it could boost social networks left in the digital dust by MySpace and Facebook, including Google-run Orkut, which is popular in Brazil and India but never gained traction in the United States.
Google also benefits in another way: As developers build more programs helping social networks gain more users, it is likely to sell more ads.
"Talks with Santa Monica-based MySpace, which has 110 million users, kicked off about a year ago," Schmidt said. In August 2006, Google struck a $900-million advertising partnership with MySpace and other websites owned by News Corp.'s Fox Interactive Media. At the time, Google said it was drawn to MySpace's rapid growth.
Part 02 / IN EARLY NOVEMBER, the LA Times reported that Internet search company Google Inc. is joining forces with My- Space to make it easier to create programs for the biggest social networking site, a move that draws sharp battle lines with their respective rivals, Microsoft Corp. and Facebook Inc.
Stealing some thunder from fast-growing Facebook, Google and MySpace said Thursday that software developers could now use a common technology standard Google had created to build features for MySpace users.
Called OpenSocial, the standard also can be used on other participating social networking sites, such as LinkedIn and Friendster.
The standard is a boon for small outfits, which no longer need to customize their programs for each site. A developer could, for example, create a software widget that would let My- Space users book travel plans, and put that widget on other participating sites as well.
The alliance is a counterpunch to the momentum of fast-growing Facebook, which has been fueled by thousands of new programs added by developers since the Palo Alto-based social network opened up its site in May.
It also shows how the social-networking world is commanding the attention of far bigger companies. The deal comes just a week after Mountain View, Calif.-based Google lost out to archrival Microsoft for the right to invest in Facebook, and it now pits two of the largest five U.S. companies by market value squarely against each other on yet another front.
"Everybody is lining up, picking sides and buying weapons," analyst Rob Enderle said. "This is going to be bloody for a while. The battle for the social networking space is going to be hard fought."
MySpace Chief Executive Chris DeWolfe predicted that OpenSocial would become the "de facto standard for developing applications instantly out of the gates."
Google announced the OpenSocial platform Tuesday, just days after losing out to Microsoft in the blockbuster deal that valued 3-year-old Facebook at $15 billion.
Facebook has vaulted over rivals to become the social network with the greatest momentum, adding about 1 million users a week. A flood of free software programs -- to join causes, book travel, turn your friends into virtual zombies -- has been a hit with users. Millions of users signed up for the most popular programs in a matter of weeks.
But Facebook's approach is in stark contrast to the one taken by Google and its partners. Facebook requires developers to use its proprietary software language to write programs. With Google's OpenSocial, developers now have the option of using a common language for many social networks. The biggest Facebook developers, including Slide, RockYou, iLike and Flixter, have all said they plan to do so.
Facebook also had endeared itself to developers by allowing them to advertise on its pages, while MySpace has not. MySpace executives have said change is coming, including ad-sharing for some programmers.
A question unanswered by Thursday's events was whether the financial terms of OpenSocial programs would stay the same from one site to another. That has yet to be sorted out, people familiar with the process said.
Part 03 / On November 3, 2007 Reuters reported that Google Inc. will unveil its mobile strategy by mid-November, including a phone operating system and a broad alliance with multiple wireless service providers and handset vendors.
Sources said the Google mobile operating system would be based on open-source Linux code, which would support applications from different software developers in addition to Google's own services, which include e-mail and mapping.
Its partners include Sprint Nextel Corp., Deutsche Telekom's T-Mobile USA, Motorola Inc. and Samsung Electronics, sources said.
The phones are expected to come on the market around the middle of 2008, said one person who was briefed on the plans.
"What Google is trying to do is win the war for a much larger audience, that being [for] the mobile device," said the person, who spoke on condition of anonymity.
"Google has been frustrated with their efforts to date to go in and do what they want" in mobile, the source added. "Now they're taking a different tactic, saying: 'Why don't we create a broader working group where we're the anchor?' "
The alliance, which aims to boost mobile Web surfing, has more than 25 members, the source said. Noticeably absent, others said, is handset market leader Nokia Corp. of Finland, which owns 47.9% of British software company Symbian, a developer of operating systems for advanced cellphones.
Mountain View, Calif.-based Google, which dominates Web search on desktop computers, has long said Internet use on cellphones would be key to its growth, but it has not yet been able to crack the market.
Another person familiar with the matter said Google had to take a new approach and work with multiple partners if it wanted its mobile offerings to work well on a large number of phones.
4. Related Stories / Microsoft. Unlike the desktop computer, where Microsoft Corp.'s operating system dominates, cellphones run on multiple incompatible systems, often requiring application vendors to customize their software for each device.
"If you're Google looking at the mobile environment, what you see really does not resemble what happens on the desktop, and the foundation to create that doesn't exist," another person familiar with the matter said. "Google doesn't necessarily want to be your phone . . . but they would certainly like to extend their business model to your phone."
Google shares soared past $700 this week, buoyed by media reports that it would soon break into the phone market. The stock gained $8.04 on Friday to close at a record $711.25.
Analysts, however, say that Google may have to offer more concessions than it originally wanted to reach deals with the largest U.S. wireless companies, which prefer to keep control of their devices and features.
For months, investors have speculated that Google might design an entire phone, as Apple Inc. did with its iPhone. But unlike the iPod maker, Google does not have a big name in devices, so analysts expect it to try to popularize its mobile services with software rather than hardware.
Google has been in talks with Verizon Wireless about putting Google applications on the phones it offers, people familiar with the matter said this week.
5. WebSites Ref.

PART ONE - Hollywood Digital - WUG4. -
PART TWO - Hollywood Digital - OpenSource - Widgets /
PART THREE - Hollywood Digital Google's Plans for 2008, the 100th Year of the Wireless Telephone™
WUG4.com. - http://www.wug4.com.
Users Guild.com - http://www.usersguild.com
WebUsersGuild.com - http://www.webusersguild.com
WebUsersGuild.org - http://www.webusersguild.org
• TVInews welcomes your comments. newsroom@tvimagazine.com

As For the Writers Guild Strike -- A Yes90 blogger says: THEY SHOULD JUST REPLACE THESE WRITERS, WITH ONE'S THAT DIDN'T GET A BREAK, PROBABLY BETTER TOO. THERE ARE ONLY 2000 REGISTERED WRITERS WITH THE GUILD, GEE WHIZ!!

More Articles • Converging News NOVEMBER 2007 / TeleCom BuyOuts, Spinoffs and Asset Seizure Boom

Respectfully Submitted
Josie Cory
Publisher/Editor TVI Magazine
 TVI Magazine, tviNews.net, YES90, Your Easy Search, Associated Press, Reuters, BBC, LA Times, NY Times, VRA's D-Diaries, Industry Press Releases, They Said It and SmartSearch were used in compiling and ascertaining this Yes90 news report.
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