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Askville -- Amazon banks on Kindle as the
digital answer to books; --By David Colker, Los
Angeles Times Staff Writer November 28, 2007 / For more
than a decade, inventors have tried to come up with
a high-tech version of that most sacred of analog
content delivery systems: the book. More
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1.
Feature Story /
109AmazonKindleBook / A must-read
for book lovers? 109AmazonLaunchesAskville Amazon
Launches Site for Questions.
Amazon.com Inc. has launched
Askville, an information-sharing website where
users an ask questions and answer queries from
others.
The
site,opened Nov. 29th to all Amazon customers, has
been in beta testing since December 2006. Similar
services are offered by Yahoo Inc.'s Answers and
other websites such as Answer Bank.
Google also had an "Answer"
section, which has been discontinured.
The hand-held device called Kindle is about
the same size as a paperback but "lighter and
thinner" and can store up to 200 items that can be
downloaded by a built-in wireless Internet
connection.
Amazon.com last week unveiled the Kindle, a
hand-held, rechargeable device that can store
hundreds of books, newspapers and magazines to be
accessed and read page by page on the go. You can
even use it in the living room, curled up in your
favorite reading chair.
The experience of looking at a page on the Kindle
screen is more like seeing one in an actual book
than gazing into the glare of a computer or
cellphone display.
The device is slim, only slightly larger than a
mass-market paperback, and can do things no book
can do, including look up the definition of a word
with a click of a couple of buttons.
Furthermore, Kindle doesn't require a computer to
download a book. It works off a cellular phone
network that covers most of the country.
Part
02 /
The price tag -- $399, not counting books or other
downloads -- is considerable enough to put it in
early-adopter territory in its first go-round.
It's not perfect by any means. And there is a
visceral pleasure to holding a real book -- and
surveying a real bookshelf -- that no digital
device can duplicate. At least not yet.
But after many misfires over the years, Kindle
might be able to convince even a hardened book
lover that there could be a place for a digital
device in the world of serious reading. Or just for
perusing the latest trashy novel.
Kindle (the name is a reference to the word
"inspire," according to the packaging, but there's
an unfortunate association with book burning)
sports a 3?-inch-by-4?-inch screen and a miniature
keyboard.
Up front are "Next Page" and other navigation keys
that take a bit of getting used to (the first few
hours with Kindle were maddening).
Battery life is decent. In a test during which the
Kindle was used almost constantly, it lasted 6?
hours before a low-power warning appeared. Turning
off the wireless component with a flick of a switch
on the back of the unit stretched the battery life
at least a couple more hours.
In other words, a full charge would more than last
through a cross-country flight. Speaking of which,
the fact that the wireless feature can be shut off
makes Kindle legal for air travel.
The eminently readable screen is the main
technological attraction. Using science developed
by E Ink Corp. of Cambridge, Mass., it uses actual
black ink that forms letters on the screen and then
refreshes when the next page pops up.
The screen can reproduce black-and-white graphics
fairly well and does a fuzzy job on
photographs.
There's no color -- a major drawback that pretty
much eliminates art history and biology books.
Part
03 /
On the upside, the screen doesn't wash out in
bright light. It's not backlighted, however, so if
you try to use it under the covers you'll need a
flashlight.
The screen is not original. There are other gadgets
that use E Ink technology, including the Sony
Reader, another hand-held book-reading device that
debuted in 2005 and has hardly set the world on
fire.
In fact, the primary innovation of Kindle is not
technological. It's in its use of e-commerce.
This is no surprise, given that Amazon
revolutionized that field with its launch in 1995.
The site thrived, at least in part, because it was
so tantalizingly easy to use. A couple of clicks
and the money went from your bank account to
theirs.
Kindle is infused with the same spirit. Because it
works via Sprint Nextel Corp.'s cellular network,
just about anywhere you can get a cellphone call,
you can buy a book.
There were more than 92,000 titles available at the
device's launch, compared with 20,000 currently
available for the Sony Reader. Subscriptions to 11
newspapers (not the Los Angeles Times) and eight
magazines also are offered.
Kindle stores about 200 titles and Sony Reader
holds about 180, based on an average-size book.
Extra memory can be added to both.
Because Kindle is registered to the owner's Amazon
account, the credit card or bank account number
used to make purchases is already on record.
Of course, no need to wait for real-world shipping.
In tests of the device, most books arrived less
than a minute after purchase.
4.
Related Stories / Amazon
This being an Amazon product, a sign appeared on
the screen during that time inviting the consumer
to "continue shopping" while waiting for the
download to land.
Talk about nearly instant gratification. It's like
buying music online, only faster.
The convenience is apparent. You could board a
flight carrying dozens of books in a device smaller
than most hardbacks.
Kindle weighs about 10? ounces. Compare that with a
current bestseller, the "Einstein" biography by
Walter Isaacson, which has 675 pages and weighs in
at nearly 2? pounds.
It doesn't take an Einstein to know which would be
easier to carry around.
Generally, Kindle book versions are cheaper than
the paper-and-ink originals. For example, the
"Einstein" list price is $32, discounted to $19.20
on Amazon. The Kindle price is $9.99, which is the
top charge for books on the service.
Monthly newspaper subscriptions go for $15 or less
a month (they're not updated during the day) and
several magazines cost about $5 a month.
For those who like to browse first, free samples
are offered for most books, usually consisting of
the first chapters, and trial subscriptions are
offered for the newspapers and magazines.
The virtual versions come with advantages beyond
savings in weight and bulk, including the
aforementioned ability to look up word definitions.
Whole pages can be selected and downloaded to a
computer, electronic notes can be put in the
margins and a search function can quickly find a
passage.
Pages can be bookmarked. Just as in real life, this
is signified by "turning down" a corner of the
on-screen page.
Seeing that little corner fold down always got a
laugh when people tried out Kindle.
It's a delightful, clever product in many ways. And
it's likely to impress your friends.
But is it worth $399?
If there are lessons to be learned from the digital
era, the primary one is: Thou shalt not buy the
first version of the product.
Prices will drop (sometimes embarrassingly fast, as
with the iPhone) and features will be added
(hopefully color). And it remains to be seen how
durable and practical the product will be in the
real world.
In the meantime, there's a stopgap way to enjoy a
book even as hefty as "Einstein" without straining.
Wait for the
paperback
5.
Ask Amazon, See What
Happens:
Is an electronic book a
concept you're likely to warm to, or is there just
no spark?
Sure,
a digital hardcover sounds great!
Maybe,
but I already have so many devices.
I'm
not sure I could get used to it.
I'll
wait for the paperback--it's kind of pricey.
No
way. It's still not a book.
The
results have been gizmos only an uber-geek could
love.
But finally, someone has come up with a version for
humans. At least some humans.
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